Video is the most efficient way to train your employees. Video has been around for decades, but there’s been a resurgence in its popularity recently, thanks to the rise of streaming services like Netflix, YouTube and Amazon Prime Video. 

The demand for training video production is growing exponentially, with some estimates predicting that by 2022 over half of all business communication will be video-based. 

It’s no surprise that many companies are embracing video as their training method of choice – particularly those in industries such as manufacturing and technology, where visual aids can help improve retention rates and make learning more fun!

Learning is faster with video.

Video is a great way to learn. Video is a great way to teach. It’s also a great way to teach others, learn from others, and learn from experts in the field of your choice.

Video is more engaging.

As you can see in the graph below, video is more engaging than all other forms of content.

  • According to research from the University of Illinois, videos are 20 times more likely to be viewed by users than text-based content and have a 95% retention rate after 24 hours.
  • Similarly, HubSpot found that the average viewer watched six minutes of video per session compared to just two minutes for text-based content.
  • Video is also proven to be more effective at encouraging viewers to take action; for example, HubSpot found that 64% of people who watched a video about how a product worked were more likely to purchase it than those who read an article on the same topic (38%).

Video saves time and money.

Video is a more efficient way to train your employees.

  • It saves time and money.
  • It’s more cost-effective than other methods.
  • It’s faster to create, so you can get back on track faster.

Video gives learners control.

Video also allows learners to control the pace and timing of their learning. With video, you can pause, rewind or replay content; you can watch at your own pace—even if it’s a little bit slower than the presenter’s speed—and even watch at your convenience, without needing to be in front of a computer.

Video can reach a wider audience.

Video can reach a wider audience. You’re opening up your learning content to a larger group of people, regardless of location or language. 

Video also opens the training up to people who may not be able to access it in other ways, including those with visual impairments and people who speak different languages.

The video makes learning fun!

Video is fun because it is a combination of audio and visual. It’s like playing a game, watching a movie or TV show, listening to music and reading a story. You can get lost in the world that the video creates for you.

The reason for this is that viewers are drawn into these worlds because they want to know what happens next (just like when you read your favourite book).

The demand for video-based training continues to grow.

The demand for video-based training continues to grow.

  • Video is more engaging than text-based content: Videos engage learners by showing them a real-world situation, giving them the opportunity to apply what they’re learning in an interactive and visual way. 

A recent study found that employees who viewed a video could understand concepts better than those who only read about it. In addition, employees retained those concepts four times longer with videos than in traditional textbooks (Welsh & Shatkin, 2012).

  • Video saves time and money: Creating high-quality videos takes resources, but the benefits of using them far outweigh their costs—particularly when training your workforce on new processes or products. 

With videos at their fingertips, learners have greater control over their learning experience; they can pause or rewind if something isn’t clear right away—or simply watch it again later on! 

And since you don’t have the cost of printed materials (including printing costs), you can affordably reach a wider audience without draining your budget at every step along the way.

  • Video makes learning fun!: Finally—although this won’t be relevant in every circumstance. 

It’s worth mentioning that videos are often more enjoyable than traditional training methods because they provide a hands-on opportunity for people interested in technology or engineering fields where there aren’t many chances left these days outside school settings.


The takeaway is that training video production is the most efficient way to engage your employees and help them learn new skills. It’s easy to create, saves time and money, and can reach a broad audience. 

If you’re looking for an improved way to educate your team members on the latest company policies or procedures, consider using video.

By Manali