What does IoB, or the Internet of Behavior, also called IoB? Good question. This phrase is rapidly becoming more popular after the outbreak, and is an important concept that has implications for the coming years. IoB is a term used to describe internet-connected technologies that gather, integrate and analyze data about the behaviour of individuals within a specific space.

Will the Internet of Behavior Improve Everywhere You Go?

How we communicate with each other is increasingly important in the aftermath of the pandemic. When a deadly infection can be spread through a few contacts it is essential to control public health and ensure social distance by any methods necessary. This is the place where IoB comes in.

Better Understanding the IoB Space

Many workplaces that have employees returning to their workplace to the workplace for the very first time in one year are now equipped with IoB technologies in place. For instance you could find RFID tags that track hand washing or sensors that detect mask-wearing and automated notifications if people aren’t adhering to the protocols. These are just a few of the most commonly used applications of IoB technologies at the moment but they’re far from all that common.

The combination of data from various technology (cameras and scanners and sensors) and from multiple sources (private sector, public sector, and social media) allows you to distill the dynamic of humans into a format that is ripe for analysis.

Understanding why and how people use spaces can help those areas to be safer, more clean, more practical and appealing -and better overall.

IoB allows us to discover the things we were unable to know This means that we can enhance and improve on the world in ways that were previously thought to seem impossible.

How We Live

There are many reasons to be thrilled about IoB and be concerned about a world which tracks our every movement. However both sides are subject to debate as it seems almost certain that IoB technology will eventually be all over the place.

A rapid expansion seems likely due to the variety of possibilities IoB can accomplish.

Think about the fact that there are millions of devices connected to the internet capturing information on the places people go to and the activities that they perform at an extremely fine scale. These devices are found at the entrances of stores, offices and eateries — as well as in our vehicles, phones and wearable devices that are collecting huge amounts of data on the details of our lives.

There will be over 42 billion of connected gadgets by 2025. They will be generating over 1 million gigabytes of data every day.

In the past, we had used this information for only specific reasons like monitoring our health. We put in little effort to integrate data sources that were not connected. IoB is, in essence is about making more use of this data to know more about the way we live.

Resolving Complex Problems IoB

The implications are enormous but the applications are specialized to a specific area. For example, a business could make use of IoB to monitor when users are able to join and quit Zoom meetings and use the data to create a more efficient schedule.

Another possibility is to deploy facial recognition technology in the meeting to observe the participants’ facial expressions and help identify employees who be feeling overwhelmed or uninterested and allowing them to receive prompt intervention, rather than the inevitable burnout.

IoB applications aren’t just limited to the workplaceeither.

The data from traffic can be used to stop delays and accidents and to create new roads for optimal safety and effectiveness. Crowd data can be utilized to stop protests or major celebrations from becoming violent and could aid in allowing more people through security at airports in a shorter amount of time. Schools might even make use of IoB data to stop or end school violence and shootings.

Any location where people interact could benefit from IoB to discover and eliminate any issues for everyone affected.

Where IoB Could Go Wrong

It’s certainly not an overstatement to claim that IoB can help solve certain of the most frequent complex, consequential issues that affect humanity. However, the results aren’t certain.

IoB could be promisingHowever, it’s also challenging for a myriad of reasons.

Since internet-connected devices are not subject to a lot of regulations and regulations, it’s typically the person who collects data to decide on how to make use of it. Making the most of the potential of IoB requires sharing that data quickly, often and fully. However, sharing it will require a commitment to ethical conduct and an understanding of how things can fail.

Good Versus Evil

Here’s an example that illustrates the delicate line IoB must cross If the surveillance firm has information that shows where someone has been for the last month. The company could be willing to share the data with a partner for as in the event that the identity of the person is not revealed, or provide the information to a judge who issues an order. But, they may also decide to sell the information for the best bidder, or offer it to government officials who utilize it to thwart opposition.

For each bit of IoB information There are options to utilize it in a responsible manner or to exploit it.

Another drawback could be that the way people move aren’t good indications of their motives. For example when a fitness tracker shows that a person is in bed each night around 3 a.m. What do you think? Are they staying up that late because they’re at work late or partying too much or are suffering from insomnia?

The amount of IoB information can typically answer this question. If it doesn’t however, it leaves companies with a wealth of information but little actual insight.

How We Make IoB Work

Companies that are involved in IoB whether they are creating as well as implementing it must be aware of ethical and legal concerns. It is a matter of whether the organizations do the right thing? Then think about the cost. Who pays for the cost of making sure that the internet is secure? You? The government? The company?

They need to be transparent regarding the data they collect and the reasons behind it.

But, more importantly, both individuals and businesses must make use of IoB as a tool of good, something that enhances the experience of people instead of shaming, denying or threatening the people who use it.

In an evening club, for instance, IoB could help monitor the mood of the crowd. They can then adjust the ambience according to the mood of the crowd by playing different music. With this data it could mean that the club is accepting more or less people or switching drink specials or altering the lighting.

As time passes, this data will help the club’s manager create a space that makes everybody feel like a VIP as they enter. Perhaps more importantly, the owner of the club will grow the business’s profitability by catering to customers specific needs and desires.

Endless IoB Possibilities

Another place where IoB could have a huge impact without causing ethical issues is in the home, where individuals control the information technology tracks and monitors. For instance, the ideal combination of technologies could determine those who are running late to work, and automatically turn on the lights in the bedroom, activate with the espresso maker and even get the car heated up.

As long as we stay innovative and stay focused There’s nothing that IoB cannot change to improve our lives.

By Manali